Analyzing Your Social Media Analytics
January 14, 2021
When it comes to social media analytics, there are more data points than an advanced social media manager knows what to do with. There are literally hundreds of different metrics. If you’ve seen your Facebook Insights, you know how cumbersome and overwhelming this data can be. For most businesses, not all metrics are relevant or even worth tracking.
While you should be watching metrics like video views, page reactions, page likes, etc., we’re going to take a deeper dive to help you illustrate the growth and success of your social media.
How To Improve Your Organic Reach
December 14, 2020
As if posting regularly isn’t enough of a challenge, now, most social media platforms have some kind of algorithm. Each is unique to its platform and determines what type of content you see and where you see it in your newsfeed. In fact, Facebook has over 100,000 criteria in their algorithm.
All About Drones
November 13, 2020
Content is a critical component in the success of social media. It’s also what stops the scroll and grabs the attention of users. Most of us rely on blog posts, graphic design posts, photography, videography. However, additional drone content is still not commonly used. So, when implemented it tends to stand out and be more captivating. Why? Because the aerial view is not something we often see. Drone imagery can be a great compliment for a company website, blog post, real estate listing, wayfinding video, or facility showcase. There are so many ways and reasons to use drone content in your digital marketing strategy.
Top Social Trends for Summer 2020
July 10, 2020
Account Leader Sara is back with some Summer 2020 tips and tricks to make your brand stand out this summer! If you don’t already post video content, now is a great time to start! Not familiar with Instagram stories and the many ways to connect with your audience through stories? We’re here to help.
Consumer Behavior During COVID-19
May 13, 2020
We are all navigating the “new normal” together. We’re all feeling restless and anxious navigating this pandemic, waiting for a sense of normalcy to return. As part of the new normal, our consumers are spending more time at home than ever before, and consumer traffic online has increased exponentially. It is important to ensure your consumers are interacting with your social brand. Here are our top tips and tricks on how:
Knowing Your Audience Drives BIG Results with Brown Bomber
February 27, 2020
With 988 new Page Likes, we’ve secured a winning strategy that focuses on getting to know your audience on social. This can be done by A/B testing of creative content, copy, advertisement types, + more. With Brown Bomber, retargeting was the ticket to gain a 63.5% audience growth increase, 65.8% audience impression increase, and a 78.4% increase in engagement.
Aspect Ratio Matters on Social Media
January 15, 2020
How many videos have you watched on social media just today?? Are you watching them on your phone, your computer, or an iPad? Are you viewing them on Facebook or IGTV? These are key elements to think about from a creator’s standpoint – and we’re here to guide you with the best ways to utilize VIDEO in order to get your message to your audience.
A Shared 2020 Vision
January 6, 2020
I am proud of where we have come, what we have built, and excited about where we will go. Interested in an inside look inside the company and my brain? Give this article a read. Let me know what you think about the new year. What are you focusing on? What are you worried about? What are you excited about? I’m grateful for the opportunity to dive into the next chapter.
7 Tips to Increase Sales by Indirectly Selling on Social Media
April 19, 2019
Regardless of industry, we are all salespeople and have something to sell. Nonprofits sell to volunteers and donors. Restaurants sell to patrons. Instead of being transactional, here are some tactics to help improve your messaging on social media.
9 Tactics to Dominate Your 2019 Social Media
March 21, 2019
So where do you start? You’d think the first step to achieving success is to establish goals. Well, not yet. You can start by looking back and grading your success by positive change, growth, and goals achieved.