US Venture utilizes a monthly podcast to review business updates, company culture, and other noteworthy topics in lieu of a monthly email.
US Venture reached out to BConnected because the business updates they were sending to their staff via email had an average open-rate of less than 10%. They wanted to increase internal awareness of new happenings within the US Venture umbrella. Our challenge was to come up with a more effective way for US Venture to communicate with their team– by pivoting towards an audio/visual format, we piqued the staff’s interest and improved internal communications.