Proximity Malt is the first of its kind full-scale regional malting facility in North America, with locations in Wisconsin, Colorado and Delaware. They partner with brewers, distillers and food users to explore malt’s flavor and functionality in new ways by using advanced technology and premium raw materials. By sourcing their grains as locally as possible, they’ve created a sustainable, cost efficient supply chain. With a team of industry veterans leading the way, Proximity defines the new generation of malt supply.
Proximity’s target audience is narrow and specialized: they provide malting materials to breweries. Our challenge was to find a way to reach decision makers at breweries, and provide continual value to a very niche audience.