Aspect Ratio Matters on Social Media

Published on Jan 15, 2020

Matt Troge
Account Leader

In the way past, video viewing was pretty standard in a widescreen perspective with your chunky, box television, or at the cinema.  Now, we have to reshape how we deliver the content because of the ever-changing technology… CELL PHONES!  Time spent with a phone in our hands has dramatically increased in today’s world according to Leftronic, “3.2 billion people in the world own a smartphone in 2019.” While that number is drastic, it’s only set to increase.


As the number of phone users increases, so does is the time spent on those devices as the devices become faster, smarter, and more consumer-friendly.  Those changes not only reflect how we consume digital content but also is key in how we deliver it as creators.


One of the key elements of content creation is first by thinking of your audience with the following questions:

  • Who are they?

  • What digital platforms do they use?

  • Where are they seeing your content?

  • What kind of content do they like to watch?


These types of questions should not only be thought of while figuring out what the content is, but also in the delivery process of that content.  Your audience wants to view photos and videos in the most natural way, like when they’re watching television the video should be formatted to fit the television screen.  The same can be thought of about Instagram with their IGTV section, on Facebook with Lives or their newer Stories feature.  Figuring out the best aspect ratio of your content to fit your best-served platform will be a win-win for both of you.


The most common digital content aspect ratios for social media.


All in all, it doesn’t take too much time to stop and think where your potential audience is going to see it and respond to it the most.  You want to tell YOUR story in the best way possible in order for your customers to engage WITH you in the best way possible. Tune in to learn more about aspect ratios on social media in the video below.



If you have questions or need help figuring out your audience and their viewing preferences: hit up our inbox!

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