About Us

BConnected, LLC is more than just a company, it’s a team of thinkers and problem solvers dedicated to helping you manage your social media presence on a daily basis. We pride ourselves in having an upbeat culture that fosters creativity and results. Through creating a close relationship with the marketing directors/decision-makers at various businesses, BConnected, LLC will ensure ongoing, high-quality content creation mixed with targeted advertising to help you grow your audience and sales.

With locations in Appleton and Milwaukee, WI, we are positioned to help businesses of all sizes all over the Midwest.

Brad Cebulski


Brad graduated from the University of Wisconsin- Eau Claire in 2011 with a degree in Entrepreneurial Management. Since graduating, Brad has channeled his passion for small businesses by founding BConnected, LLC, to help small businesses navigate the confusing social media landscape. When Brad isn’t helping businesses with their social media management, he enjoys to pursue his deep passion for music and eating copious amounts of sushi. He also thrives, runs, and operates via coffee.

Chris Burns

Director of Business Development

Chris graduated from Ferris State University in 2005 and earned a degree in Marketing. He has over fifteen years of experience in sales, marketing, and customer service. He brings a diverse work experience and unique skill set to the BConnected team (some of which is useful).

He has an appetite for learning and openly admits to love working. It’s easy to say the two words that best describe him are driven and passionate.

Chris is a husband, father of 3, avid golfer, entrepreneur and average chef. Some of his favorite things include coffee, ice cream and the Green Bay Packers.

Liz Groth

Senior Account Leader

Whether it be in print or online, through visual design or written word, Liz brings a passion for storytelling to her work. It’s rare to see her without a mug of Luna coffee in hand and she doesn’t go anywhere without a notebook to jot down ideas. Liz has a BA in English with a concentration in creative writing from St. Norbert College as well as a background in graphic design and media studies. When she isn’t at work, you can catch Liz listening to podcasts on Spotify, reading comic books, or hanging out front row at a local rock concert.

Hannah Maurer

Senior Account Leader

Hannah graduated from UW-River Falls with a degree in Marketing Communications and a minor in Art. She has experience in both the retail and marketing worlds. Hannah has a passion for a variety of things including: video games, sports, anime, music, and almost anything in the nerd culture. She loves to focus on positivity and trying new things, especially food!

Vanessa Cebulski

Senior Account Leader

Vanessa probably should have gotten her degree in being animated with a minor in making people laugh, but her journey took her down the path of Marketing and Sales at the University of Wisconsin – Eau Claire.  She loves to travel to places that take her breath away, improve her snowboard skills, discover new music that makes her ears happy, and eat/make mouth-watering foods that are “on-point” (as Guy Fieri would say).

With a diverse background in working environments and an eye for what looks good, she brings a drive to succeed to BConnected, LLC along with a thirst to learn and continuously improve her skills.

Abbey Spierings

Special Projects Supervisor / Account Leader

Nothing makes Abbey happier than spending time with the people she cares about most in life. Seeing them happy and full of love lit a passion inside to reach out and capture these simple moments that pass by day to day. This passion lead her to The Art Institute International of Minnesota where she graduated with a degree in Fine Art specializing in Photography.

In her free time, she loves spending time with her family and friends. One of Abbey’s favorite community events is the Spierings Cancer Foundation annual Rock Cancer event, which she helps her family organize every year.

Brandon Bjorkman

Account Leader

Lights! Camera! Action! Brandon has a drive for video and a passion for audio, making him the perfect match for the team at BConnected. He is no stranger to the video world, providing crisp shots and creative compositions behind the camera! His dedication to audio and sound design allows him to evoke emotion and draw audiences in! Brandon achieved a Bachelor’s degree from UW-Oshkosh in Radio/TV/Film and a minor in Music Industry and Business Administration.

In his own world and not the one at the office, Brandon LOVES whipping up his own batch of homebrewed beer, playing drums and guitar, camping in the vast land of Michigan and riding his motorcycle to new lands!

Ruby Lezon

Account Leader

Ruby has a passion for video production and is a rockstar both behind the camera and in the editing bay. She loves new people and new experiences and has a knack for drawing out emotional stories from her subjects. She received a Video and Motion Graphics degree from Madison Media Institute and a Bachelor’s degree in Communications from UW-Madison, and worked as a Commercial Video Producer for 4 years before joining the BConnected team. When not behind the camera, you can find Ruby on the field playing rec sports. Really, any field will do. She totally owns her adequate performance in most any sport with a ball, but ultimate frisbee is her true love. Her other true love is her cat, Marla, who she takes outside for walks despite the stares.

Beth Mau

Office Administrator

Beth brings many years of product marketing & promotional experience to the BConnected team. She has worked for a non-profit association, paper supplier, hobby magazine publisher, and a safety & regulatory compliance provider. She then took time out to raise her children. Beth will be supporting and encouraging the team to better serve our clients. When she is not sitting at a child’s sporting event, Beth and her husband enjoy camping, traveling and spending time with friends and family.

Shawn Williams

Account Leader

Shawn Williams awkwardly dances around nerd culture and the arts with intentional pauses for nature, quiet, and mindfulness. He’s constantly consuming media (comic books, movies, podcasts, Candy Crush, blogs, social media, etc.) and believes there is true philosophical and social value in it. He’s ever striving to be a cool-ish dad and a caring human being. Shawn brings over 15 years of graphic design experience from books and magazines to booth graphics and phone apps, and much more to BConnected. For him, Illustration is an old passion. While photography and video are relatively new, but equally intriguing pursuits. Shawn is a member of the Fox River Ad Club and dabbles in self-publishing comics and books.

Sam Fellner

Director of Operations - Milwaukee

Sam has a penchant for great design. Furthermore, she loves creating it. She graduated with a BFA in Graphic Design from UW Oshkosh and has a background in photography, illustration, and writing. She’ll dive headfirst into producing anything that can help make the world more beautiful! Sam’s eye for detail makes her a valuable player on the BConnected team. Whether at work or at home, she’s almost always making something! Embroidery, poetry and most recently watercolor are mediums she loves to dabble in. When her hands aren’t busy crafting, she loves to go on adventures with her dog Otis, explore new places & meet new people. Sam is also an avid reader, always on the hunt for that next irresistible page-turner!

Brynn Joki

Account Leader

Brynn is a meet n’ greet type allowing thoughts, feelings, and first impression to be in person and in the moment.  If the opportunity presents, you will see she is a tall drink of creative juice. She doesn’t settle for conforming, in her mind it’s not as satisfying.  She craves style, soul-baring conversations, and a lot of sprinkled doughnuts. Family, friends, and mentors have fostered a path she would not have found on her own, or at least not for a verrrrry long time.  She is looking for a test of her abilities, an invigorating fresh adventure, and to find her own suitable niche in this wonderful crazy thing called life.

Matt Troge

Account Leader

Matt Troge is not bald, he shaves his head! With that being said, he is a laid-back jokester who enjoys making others laugh and loves hearing people’s stories. Everyone has a story to tell, all you need are the right questions and to listen intently. Storytelling and question-asking led Matt to a Broadcast Journalism degree at UW-Eau Claire (go Blugolds!) and 6 years of television production experience. Matt moved to Appleton in 2017 with his wife, Anna, and dog, Olive. Matt is expecting his first child soon and hopes to teach his child kindness, respect, and the ability to listen to others. Matt can’t wait to continually find the next story at BConnected and help bring that story to the world.