9 Signs That Your Business Isn’t Getting The Most Out Of Social Media

Published on Jun 2, 2021

Annika Leon
Cultivate Content Specialist

Social media is a crucial channel for B2B and B2C marketers. Are your ads helping generate the right leads for the ROI you want to see?

Here are 9 signs that your business isn’t getting the most out of social media:

1. Your ad campaigns aren’t built for lead generation if you’re in the B2B world.

2. You are solely relying on organic posting (no paid ads) to drive results and ROI from your social media pages.

3. You’re posting or boosting ads, but you aren’t able to track your return on investment or see where your leads are coming from.

  • What counts as a return is dependent on your company’s goals for social media. As the need to be active on social media has grown, there are lots of metrics that are used:
    • Income generated: are you bringing in more income than you spend?
    • Brand awareness: is the number of people who know about your branding growing?
    • Customer satisfaction: has social media influenced how people view the company?
    • Growth rates: has social media impacted the year-on-year growth of sales?
    • Conversion rates: are you convincing enough people to take the right action.

4. Your content lacks visual design and style, and therefore your information isn’t being communicated clearly to your audience.

5. You feel like you’re throwing marketing ideas at the wall and hoping that something sticks, but you have no idea how to determine if something is working or not.

6. You don’t have the means to create visually appealing photo or video ads.

7. Understanding how your ad money is being spent is crucial:

  • How are you measuring your social media ROI?
  • Knowing exactly what you’re getting out of your social media presence doesn’t have to be a huge question mark.
  • For the sake of efficiency and accountability, businesses must define and measure their social ROI. This does double duty of ensuring that your campaigns are focused on goals and that your resources are going to the right places.

8. You don’t know how to optimize your ads.

9. You need more brand awareness for your upcoming event or live stream. 

Publishing online content and establishing a social media presence serves as a way to communicate, meet consumer needs, and build trust before you establish a direct relationship. Additionally, you can connect with clients on a personal level in an environment in which common interests are shared. Be sure to connect with your audience the correct way!

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