VF Outdoor is a holding company for large brands like The North Face, Vans, Timberland, and Smartwool. Their Appleton location provides customer service to people buying their branded products.
VF Outdoor’s social media objective is to create a positive impression of their company culture so that when it comes time to hire seasonal employees for their holiday rush, candidates are already familiar with the company and people they’d be working with. BConnected was presented with the challenge of drawing an enticing link between working for customer service and raising excitement about the lifestyle that their brands promote.
