Proximity Malt

About:

Proximity Malt is the first of its kind full-scale regional malting facility in North America, with locations in Wisconsin, Colorado and Delaware. They partner with brewers, distillers and food users to explore malt’s flavor and functionality in new ways by using advanced technology and premium raw materials. By sourcing their grains as locally as possible, they’ve created a sustainable, cost efficient supply chain. With a team of industry veterans leading the way, Proximity defines the new generation of malt supply.

Social Media Mission:

  • Create awareness around expertise & capabilities
  • Educate audience on topics such as sustainable practices
    in barley farming & supply chain management
  • Industry updates
  • Lead generation
  • Overall page growth
  • Run creative campaigns
  • Social credibility
Proximity Malt

Challenge:

Proximity’s target audience is narrow and specialized: they provide malting materials to breweries. Our challenge was to find a way to reach decision makers at breweries, and provide continual value to a very niche audience.

 

Deliverables:

  • Hosted multiple events and Instagram Lives
  • Created Virtual Tour of Malthouse
  • Attended Brew Days + other events
  • Video campaigns on technology in the malting industry
  • Awareness campaigns targeted at brewers, brewmasters & brewery decision-makers
  • Retargeting campaigns – building funnel for “warm audience”
  • Driving prospects to the website (Product page, blog, contact us, etc.)

Results:

  • Increased Instagram & Facebook audience by over 1,500 users in the first year 
  • Facebook Impressions grew by over 600%
  • Engagements increased by 255% average per platform
  • More than doubled their Instagram followers since beginning our services

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