Brown Bomber Hard Latte

About:

Brown Bomber is a great tasting ready-to-drink coffee with premium malt alcohol that’s the perfect companion for any occasion. It’s made with 100% Arabica Coffee, premium malt, and delicious, all-natural flavor. Coffee isn’t just a morning thing, and you don’t need to wait until happy hour to enjoy an adult beverage. At 5% alcohol by volume, Brown Bomber Hard Lattes are yours to enjoy any time of day – morning, afternoon, or evening. It’s perfect for any occasion, from brunch parties to campfires!

Social Media Mission:

Introduce Brown Bomber to social media
Develop brand awareness
Encourage online fans to purchase Brown Bomber products locally
Develop an active and engaged online community
Overall page growth
Run creative campaigns
Social credibility

Challenge:

Brown Bomber’s brand launched in the Spring of 2019. They were brand new to the malt beverage scene, so they brought BConnected on to 1.) Develop brand recognition and 2.) Gain enough interest and trust from their online community so that people would physically go out to stores to try the product. Once Brown Bomber was established in Wisconsin, they expanded into more than twenty states; everything we offered needed to be scalable in order to re-create our success in each new territory.

Deliverables:

Launched the Facebook & Instagram pages
Developed a set brand aesthetic
High-quality photo & video creation
Ongoing campaigns around awareness, web traffic, and page growth
Promoted seasonal flavor launches
Media buying
Developed & executed an Instagram Influencer campaign
Ran several giveaways & promotions
Answered questions, comments, reviews, and messages
Helped Brown Bomber transition through their rebrand (Autumn of 2019)
Ran advanced ads campaigns involving retargeting warm audiences, A/B testing to drive down cost per result, utilization of the Facebook Pixel & more

Results:

In the span of one year, we:

Grew their Facebook following from 0-5500+
Gained 550 Instagram followers
Received 30,000+ Facebook engagements
Obtained 4,775,000 Facebook Impressions (A daily average 10,752 users)
Created & posted over 300 pieces of original content across all social platforms
Responded to over 2,000 questions, comments, and messages