January 14, 2021
When it comes to social media analytics, there are more data points than an advanced social media manager knows what to do with. There are literally hundreds of different metrics. If you’ve seen your Facebook Insights, you know how cumbersome and overwhelming this data can be. For most businesses, not all metrics are relevant or even worth tracking.
While you should be watching metrics like video views, page reactions, page likes, etc., we’re going to take a deeper dive to help you illustrate the growth and success of your social media.
December 14, 2020
As if posting regularly isn’t enough of a challenge, now, most social media platforms have some kind of algorithm. Each is unique to its platform and determines what type of content you see and where you see it in your newsfeed. In fact, Facebook has over 100,000 criteria in their algorithm.
December 4, 2020
This year there has been a variety of different types of fatigue and roadblocks. Zoom fatigue. Creative roadblocks. Staying on top of the ever-changing landscape of social media and in general, seemed exhausted some days- and it has led to a widespread emotional exhaustion that now has a name: “COVID fatigue.”
We want to share with you how BConnected has overcome 2020 burn out, and the practices we utilize to fight creative, zoom, and COVID fatigue.
November 13, 2020
Content is a critical component in the success of social media. It’s also what stops the scroll and grabs the attention of users. Most of us rely on blog posts, graphic design posts, photography, videography. However, additional drone content is still not commonly used. So, when implemented it tends to stand out and be more captivating. Why? Because the aerial view is not something we often see. Drone imagery can be a great compliment for a company website, blog post, real estate listing, wayfinding video, or facility showcase. There are so many ways and reasons to use drone content in your digital marketing strategy.
November 5, 2020
Meet Brandon, our Director of Creative Content, and most tenured employee here at BConnected. Brandon is responsible for the quality of output created across our team of account leaders. His position is multi-faceted and dives deep in the support role for the team. Through education, positive reinforcement, and a hands-on approach, Brandon will work to elevate and unify our brand, content, and capabilities at BConnected. Currently, he serves on the leadership team providing insight, knowledge, and trends pertaining to the creative landscape within our industry.
October 21, 2020
Below every good home is a solid foundation that supports the home for years. In digital marketing, that foundation is your strategy which should be diverse and sophisticated. The website is the home that sits on top of the foundation which needs to be mobile-ready, user friend and features fast page speed. The verticals in the strategy such as social media, blogging, and email marketing, etc.., are what direct people back to your website or home.
September 30, 2020
It’s a crazy world we’re living in, right? A lot has changed over the last six months. We’ve seen a global pandemic along with a 3-month quarantine, national social unrest, and many small, family-owned businesses are struggling to survive. We were forced to quickly adapt to the virus and what seemed like a global quarantine. Now, just months later, we’re adapting again to a post-quarantine world with COVID-19 still hanging around.
July 21, 2020
Abbey oversees projects brought to BConnected Content to help guide the client and BConnected team from the proposal of the project to the final project! Abbey graduated with a degree in photography from the Art Institute of Minnesota. In her free time, she enjoys spending time with those she cares most about.
July 10, 2020
Account Leader Sara is back with some Summer 2020 tips and tricks to make your brand stand out this summer! If you don’t already post video content, now is a great time to start! Not familiar with Instagram stories and the many ways to connect with your audience through stories? We’re here to help.